Hi, I’m Rowan.

I’m a digital analytics specialist.

I have been working in analytics since 2005, starting off in-house, moving to agency-side in 2009, and back to in-house in 2022. During my time working in agencies I worked with hundreds of organisations, big and small, across a range of industries.

I currently work for On The Beach as a Senior Web Insights Analyst. I work across all aspects of web analytics from data collection through to analysis, visualisation and reporting.

Want to connect? You can find me on LinkedIn.

From time to time, I write stuff: